Dunning DNA Lab

The Dunning DNA Lab was born out of the collective design and marketing talent, experience and knowledge within the team at Dunning- Creating Sparks. Our aim is to boost our clients profile and profits. To do this we must be able to understand their psyche, resonate with their passion, share their goals and be inspired by their product or service. Achieving this doesn’t come easily and requires a team of dynamic professionals with extensive creative insight and business acumen.

The Dunning DNA Lab is the concept of the two directors of the company Julian Westaby and Claire Dunning who are both design graduates and have been running the company for the last 15 years.

Julian is a board member of Skillset Scotland, whose purpose is to support the development of the creative industries and further education in Scotland and is also involved in digital academy assessments. In addition to her design degree Claire is a Chartered Marketer, a Fellow of the Chartered Institute of Marketing (CIM) and a member of the international CIM board. Claire has been a board member of Scottish Chambers of Commerce as well as President of Glasgow Chamber of Commerce where she remains on the board and is in the 2010 Who’s Who.

The Dunning DNA Lab was conceived to provide clients with the space and dynamic learning environment where they can relax and participate in the range of tailored workshops. This range of knowledge transfer sessions have been created as a conduit to gain the insight and level of understanding necessary for Dunning to work in partnership with clients to create strategies that boost profile and profits.

These knowledge transfer workshops and the bespoke learning environment of the Dunning DNA Lab where they are delivered are unique to Scotland. As an Investor in People accredited company Dunning are mindful of the benefit of investing in their own team and how important it is for clients to do the same, therefore, the Dunning DNA Lab provides the perfect learning environment for internal as well as external use.
The current range of workshops includes;

Think Defining the who, what and why of your business
Word Defining your tone of voice and how to best communicate
Brand Defining the DNA of your brand
Social Media Understanding and implementing social media platforms
Additional courses are currently under development.

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Find out information on each workshop and the Dunning DNA Lab www.creatingsparks.com